Most companies have a story to tell. The challenge is knowing how to tell it well.

Hearts & Craft is a strategic storytelling consultancy working with companies and leaders across every moment that matters – the quiet ones that set the tone, and the defining ones that change everything.
Start a conversation →

About Us

We care about how companies choose to communicate. Not just what they say, but whether what they say is genuine, considered, and built to last. That might sound obvious. In practice, it’s rare.

The problem we solve

Most organisations are the architects of genuinely strong strategies. The problem isn't the thinking, it's the translation. Complexity gets compressed into jargon. Ambition gets flattened into announcements. The gap between what a company knows to be true and what its audiences actually understand, believe, and act on is where value quietly disappears.

That gap is where we work.

HOW WE WORK

Hearts & Craft was founded on a simple belief: that communications strategy should be inseparable from business strategy. Not a downstream activity. Not a packaging exercise. Strategy and story, developed together, from the start.

We work differently from large agencies by design. Our relationships are deep rather than wide. We bring senior thinking to every brief, move with the agility that transitions demand, and stay consistent in our investment in clients long after the initial work is done. The proof of that is in the tenure of our relationships – clients who return, and stay.

Our Team

Helen Moore

Founder

Hearts & Craft was founded by Helen Moore, whose 25 years in communications have been defined by one consistent instinct: that the best work happens when you care enough to go deeper than the brief. Helen has helped companies and their leaders navigate complexity, change, and high-stakes moments – building the kind of trust with clients that only comes from genuine investment in their outcomes, not just their outputs.

Hannah Wood

Media Strategist

Media strategist Hannah Wood is a former CNBC producer. Hannah’s ability to shape news narratives and create stories which will resonate with media is second to none. Her ability to quickly synthesise complex topics and intelligent approach to news craft consistently creates cut through for our clients.

Our Expertise

We don’t offer a menu of services. We build a strategy – and the work takes the shape it needs to. That said, most of what we do falls into three areas.

  • Before you can communicate effectively, you need clarity - about what you stand for, what you're building, and why it matters to the people you need to reach. We go below the surface of the brief to find the story that's actually true, genuinely differentiated, and built to hold up under scrutiny. That story becomes the foundation for everything else.

    – Narrative positioning
    – Messaging frameworks
    – Stakeholder communications
    – Internal story architecture

  • Story without strategy is good intentions. We build the plan: which audiences matter and why, what they need to hear, through which channels, and in what sequence. We connect communications directly to business objectives - not to coverage targets or content calendars that measure activity rather than impact.

    – Integrated communications planning 
    – Channel strategy
    – Thought leadership programmes
    – Issues and reputation management
    – Change communications

  • Leaders navigating change or stepping into a bigger public platform need more than a communications team – they need a thinking partner. We work closely with senior executives to develop their voice, sharpen their positioning, and ensure that what they say in public is an accurate reflection of how they actually think. The work is detailed, personal, and built on trust.

    – Executive positioning
    – Ongoing strategic advisory
    – Media and presentation preparation
    – Media selection

COUNSEL

·

CARE

·

CREATIVITY

·

COUNSEL · CARE · CREATIVITY ·

What we believe

We believe most organisations underestimate how much their story matters – and overestimate how well they're telling it.

We believe the best work happens in genuine partnership – not when an agency delivers to a brief, but when both sides are invested enough to push each other toward something better.